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Use the AAURI™ Audience Identifier to define who your message is for, what they care about, and what happens if they miss it. Create campaigns that start with empathy and insight.
Develop your campaign’s core message by aligning your influence goal with what your audience truly cares about. The AAURI™ Core Message Builder turns purpose into persuasion.
It’s pronounced Ah-ree — kind of like ‘starry’ — and it stands for Audience, Attention, Understand, Remember, and Influence.
Not just a checklist. It’s a way to think clearly, communicate with purpose, and actually influence the people you’re trying to reach.
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